About +

Manifesto +

About

Our Founders +

Our Team +

Our story

About

Sipland is a consulting agency deeply dedicated to the thriving no-, low-, and alt-alcohol market that we serve and represent. Our executive team includes a designer who doesn’t drink any alcohol and an entrepreneur who oscillates between no- and low options. We are a vibrant team of sober-curious individuals, zebra stripers, weekday sober drinkers, Aperol Spritz sober drinkers, and everything in between.

As a consulting agency, Sipland creates unforgettable events and activations, offers real-world menu advice, provides industry education and training, and develops social strategies for brands and businesses. Learn more about our offerings on our Services page.

Sipland is the best-in-class resource for the $13 billion low- and no-alcohol drinks market. We scrutinize every product we recommend and only work with brands that share our values. Our standards are high because you deserve to sip the very best.

What we are

What we believe in

01.  The problem

Manifesto

For decades, alcohol companies masterfully crafted stereotypes and used language to describe non-alcoholic beverages that made abstaining from alcohol seem abnormal, inconvenient, or criminally uncool. What could be more infantilizing than calling a well-crafted beverage a “mocktail,” or less sexy than naming your drink a “virgin”.

02.  The Movement

Manifesto

Despite these best efforts, the tides are turning. Across the country and around the world, people are becoming more thoughtful and intentional about what and how we consume. Some might call themselves sober, while others eschew labels and embrace a spectrum of drinking habits. Gray areas are more appealing than binaries. Some people indulge in the occasional edible or celebratory cocktail, others might take a night or round off, and others ditch booze entirely.

noteworthy stats:

82% of people who buy nonalcoholic beverages also drink alcohol. Source Here

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Nonalcoholic beer, wine, and spirits sales hit $565m in the United States in 2023. Source Here

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The nonalcoholic drinks market is worth $13 billion worldwide—and expected to grow by 7% annually through 2027. Source Here

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As of Q1 2024, the top-selling beer at Whole Foods is nonalcoholic. Source Here

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Sales of nonalcoholic beer, wine and liquor increased by 32% from 2022 to 2023, while total alcohol sales grew by just 1%. Source Here

03.  The answer

Manifesto

No matter where you fall on this spectrum, at Sipland, we believe less booze shouldn’t mean less play! We believe drinks can be thoughtful, beautiful, delicious, and make you feel as good as they taste. Most importantly, we believe the brands in the low-, no-, and alt-alcohol space deserve our support, and we’re here to provide it.

We are confident the future of the beverage industry lies in inclusive spaces where low-alcohol, no-alcohol, alternative, and traditional alcoholic beverages sit side by side and receive equal attention and care. This vision is what inspired us to create Sipland, and it’s the goal we work to realize every day as a consulting agency.

The magic makers

The Team

Our Founders

A Note From Our Founders

We founded Sipland in December 2024, sparked by a coffee and a conversation about our evolving relationship with alcohol. We found ourselves asking: what are the best non-alcoholic drinks, and how can we make not drinking feel as cool and appealing as drinking does? Because it is cool! With so many options and so much noise in the non-alc space, we found ourselves repeatedly disappointed by bad NA options. That’s when Sipland was born.

We started as a consumer resource but quickly shifted to consulting, realizing we could make a bigger impact by helping brands improve how they serve consumers. We believe the future of drinking is inclusive — offering great alternatives for both non-drinkers and drinkers, whether low-alc or alt beverages.

We bring no moral high ground in not drinking, but we also want to see NA offerings elevated to the level of care and attention we currently only see offered to alcohol brands. Our hope is that Sipland can enable brands to do better in this space, and in turn serve consumers better.

— Lauren & Molly

Lauren Hakmiller

Co-Founder & Creative Director

Lauren stopped drinking three years ago, in a case of Dry-January that won. She is a designer, illustrator, and rockstar art director with more than eight years of experience building brands and telling visual stories. She got her start as a designer and illustrator at SDCO Partners, where she designed for the likes of Le Creuset, Auberge Resorts, Atlantis Resorts, and Basic Projects. She is currently a Senior Visual Designer on the culture team at Dropbox, where she crafts experiences that delight and inspire. As an independent designer, she has completed projects for Meta, Live Nation, Stagecoach, and The Foo Fighters.

Wims Pocket Tonic. Love to keep these in my purse on a night out and share them with friends.

Go-to Product:

Coke with a lemon in a cocktail glass. I love to add a Wims floater for a buzzy high throughout the night.

90% California Sober / 10% Aperol Spritz Sober (if its 75 degrees and sunny I must indulge)

Sobriety Status:

Bar Tab:

For Work - Lauren@sipland.co

For Pleasure - @Laurenhakmiller

CONTACT:

Molly Fienning

Molly is a serial entrepreneur, co-founding and leading multiple CPG businesses including Red Clay Hot Sauce (named “Tabasco for the 21st century” by Food and Wine) and Babiators, one of Forbes’ 100 Most Promising Companies. Molly and her businesses have been profiled in Bloomberg, Wall Street Journal, The New York Times, Martha Stewart Living, Vanity Fair, Bon Appetit, Architectural Digest, Travel & Leisure, Vogue, Domino Magazine, and Inc.com, among others. When she is not sipping NA Molly loves supporting other female entrepreneurs and spending time with her sons, Sawyer and Fox.