French Bloom x Estelle Colored Glass Affiliate Gifting

Sipland brought together Estelle Colored Glass and French Bloom to concept and launch the October Rose Gift Set in honor of Breast Cancer Awareness Month, pairing Estelle’s hand-blown rose coupes with French Bloom’s alcohol-free sparkling rosé. The collaboration was supported by a targeted affiliate and gifting strategy, thoughtful seeding, and a celebratory launch event in Charleston that brought the partnership to life. The result was a purpose-driven activation that blended product, community, and storytelling into an elegant seasonal moment of connection and impact.

Client

FRENCH BLOOM, ESTELLE COLORED GLASS

Services

PARTNERSHIP DEVELOPMENT & BRAND MATCHMAKING
CAMPAIGN CONCEPTING & CREATIVE DIRECTION
AFFILIATE STRATEGY, GIFTING & SEEDING PROGRAM EXECUTION
EVENT ACTIVATION & LAUNCH SUPPORT
BRAND STORYTELLING & SEASONAL CAMPAIGN DEVELOPMENT
COMMUNITY CURATION & EXPERIENCE DESIGN