Half Past Seven
Sipland developed and executed a seasonal affiliate and gifting strategy for Half Past Seven Home, running from September through January and designed to build long-term brand visibility through intentional creator alignment. Each month featured a curated product moment gifted to 15-20 Influencers and 2 Nano/UGC-Influencers—from fall tortoise pieces and hurricane candle kits to holiday barware, champagne collaborations, and Valentine’s floral gifting—paired with custom inserts and storytelling to drive engagement. The campaign resulted in high-performing organic content and evergreen UGC that extended the brand’s presence across design-forward audiences.
Client
HALF PAST SEVENServices
AFFILIATE STRATEGY DEVELOPMENT & EXECUTION
SEASONAL GIFTING CAMPAIGN PLANNING (SEPT–JAN)
CREATOR SOURCING & ALIGNMENT STRATEGY (NANO + MID-TIER PARTNERS)
CUSTOM INSERT, PACKAGING & STORYTELLING DEVELOPMENT
PRODUCT SEEDING & EXPERIENTIAL GIFTING DESIGN
HOLIDAY CAMPAIGN DEVELOPMENT SUPPORT
PERFORMANCE TRACKING, UGC STRATEGY & CONTENT AMPLIFICATION
