Notoberfest
Sipland created and produced Notoberfest—Boston’s first 100% non-alcoholic beer garden—bringing a fresh, alcohol-free twist to the traditional Oktoberfest experience. From naming and brand identity to full-scale event execution, we designed a lively, community-driven activation complete with drinks, food, music, and games. The result was a first-of-its-kind public event that redefined what fall celebrations can look like without alcohol.
Client
THE CITY OF BOSTON, DRAY BOTTLE SHOP, BEST DAY BREWING, KOLONNE NULL Services
EVENT CONCEPTING
NAMING & BRAND IDENTITY DEVELOPMENT
FULL-SCALE EVENT PRODUCTION & ON-SITE EXECUTION
PARTNER & VENDOR COORDINATION
BEVERAGE PROGRAM CURATION
SOCIAL MEDIA MANAGEMENT & EVENT PROMOTION