Dry January Creative Campaign
ID.
Sipland Services: Creative and Content
PARTNERS: Wims, Sante, Tilden, Good Twin
Venue: Sorelle Private Dining, Charleston, SC
Extras: 
01. The Project DownloadTo ring in Dry January, we teamed up with a few of our favorite partners to show that mindful drinking doesn’t mean dialing down the fun. The brief? Create a party moment that felt chic, celebratory, and unmistakably Sipland—minus the alcohol of course!
We pulled inspiration from the classic house party playbook: think vintage backgammon, moody lighting, a pool table moment, and an over the top dinner table setup. House party meets editorial.
Sorelle’s Private Dining Room gave us the perfect backdrop to set the warm, intimate, and fun scene. We styled the space with luxe glassware, curated party props, and a table that didn’t just host dinner, but anchored the whole vibe. Each brand understood the assignment and brought their own flavor and aesthetic to the night.
02. Our Inspiration
The result? A visual story that was flirty, bold, and a little irreverent—in all the right ways. Shot by Ben Jack and brought to life on video by Ryan Belk, the campaign highlighted not just the products, but the energy of a night well spent. Proof that Dry January can still party!
03. the RESULTS
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